I developed a new brand identity for Harper’s, a Philadelphia ice cream shop known for its inventive flavors and local ingredients.
The system includes a custom word mark, monogram, expanded color palette, and a full suite of branded materials from signage to uniforms.
Subsurface is a Philadelphia-based event collective that’s been shaping the underground dance music scene since 2018. I was hired to create a brand identity that matched the covert, word-of-mouth nature of the events while remaining authentic.
The logo features a bold, rectangular redaction, a nod to classified documents, with “sub” revealed just beneath it and “surface” placed above. Alongside the logo, I developed a full visual system for flyers, promotional materials.
