Designing a campaign that moves with an industry

I worked with our transportation marketing team to develop a campaign that was adaptable for all areas of the market: from bridge construction to airport design to commuter rail operation. The resulting campaign, We Move, tells the story of how Jacobs advances every area of the transportation industry.

Art Direction

Graphic Design

Out-of-home advertisement for the public transit sub market

Out-of-home advertisement for the aviation sub market

The out-of-home placements are within or near Jacobs project locations, where the copy interacts directly with the audience. The punchy headlines take precedent in the designs throughout the campaign. I chose to use long exposure photography to capture the feeling of movement on the static graphics.

Vertical social media posts and video transitions

Square format social media posts

The content developed for social media primarily caters to our LinkedIn channel with an audience of two million followers. Project showcases, employee spotlights, and business milestones are all included in the broad campaign.

Transit poster

Trade show pull-up banners

Additional assets like project site fence banners and trade show banner stands round out the campaign touch points and enable our marketing team the ability to reach potential clients wherever they might be.