Project
A Campaign That Moves with an Industry
Discipline
Art Direction, Campaign Strategy
Summary
I worked with our transportation marketing team to develop a campaign that was adaptable for all areas of the market: from bridge construction to airport design to commuter rail operation. The resulting campaign, We Move, tells the story of how Jacobs advances every area of the transportation industry.
The out-of-home placements are within or near Jacobs project locations, where the copy interacts directly with the audience. The punchy headlines take precedent in the designs throughout the campaign. I chose to use long exposure photography to capture the feeling of movement on the static graphics.
Out-of-home advertisement for the public transit sub market
Out-of-home advertisement for the aviation sub market
The content developed for social media primarily caters to our LinkedIn channel with an audience of two million followers. Project showcases, employee spotlights, and business milestones are all included in the broad campaign.
Vertical social media posts and video transitions
Square format social media posts
Additional assets like project site fence banners and trade show banner stands round out the campaign touch points and enable our marketing team the ability to reach potential clients wherever they might be.
Public transit campaign poster
Trade show pull-up banners
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