I developed a new brand identity for Harper’s, a Philadelphia ice cream shop known for its inventive flavors and local ingredients. The system includes a custom wordmark, monogram, expanded color palette, and a full suite of branded materials from signage to uniforms.

I was hired to develop a brand identity for the 3PT Open, a high-stakes three-point shooting competition inspired by NBA All-Star Weekend. The logo is rooted in basketball culture, featuring the universal “three-pointer” hand gesture and a basketball element anchored in arched typography. The result was a flexible mark that performed beautifully across digital platforms and challenging physical applications, including custom basketballs.

Subsurface is a Philadelphia-based event company that’s been shaping the underground dance music scene since 2018. I was hired to create a brand identity that reflected the covert, word-of-mouth nature of the events. The logo features a bold, rectangular redaction line with “sub” revealed just beneath it and “surface” placed above. Alongside the logo, I developed a full visual system for promotional materials.